{"id":36129,"date":"2025-09-11T13:00:11","date_gmt":"2025-09-11T13:00:11","guid":{"rendered":"https:\/\/hyphen-integration.com\/?p=36129"},"modified":"2026-02-26T21:22:39","modified_gmt":"2026-02-26T21:22:39","slug":"from-reaction-to-strategic-action-cornelianis-digital-content-factory","status":"publish","type":"post","link":"https:\/\/hyphen-integration.com\/en\/from-reaction-to-strategic-action-cornelianis-digital-content-factory\/","title":{"rendered":"From reaction to strategic action: Corneliani\u2019s Digital Content Factory"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36129\" class=\"elementor elementor-36129 elementor-36112\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-525dbfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"525dbfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8df061\" data-id=\"f8df061\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-094efb3 elementor-widget elementor-widget-html\" data-id=\"094efb3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .barra-default { border-bottom: 10px solid #006C76; }\n    #menu-item-40467 {\n        background-color: #006C76;\n    }\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n    const riga = document.getElementById(\"barra-menu-en\");\n    riga.classList.add('barra-verde');\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f0b0d elementor-widget elementor-widget-html\" data-id=\"74f0b0d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"e7cf090\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5caaba2 elementor-widget elementor-widget-html\" data-id=\"5caaba2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"8a043b8\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65788c1 elementor-section-stretched elementor-reverse-mobile article-section sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65788c1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2739447\" data-id=\"2739447\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd5f74c elementor-widget elementor-widget-table-of-contents\" data-id=\"dd5f74c\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;container&quot;:&quot;.article-section&quot;,&quot;exclude_headings_by_selector&quot;:[],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndice\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bd4d05 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"9bd4d05\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6c8fe6\" data-id=\"e6c8fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef3af7 elementor-widget elementor-widget-image\" data-id=\"8ef3af7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1\" height=\"1\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/12\/short-pattern.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c78e13 elementor-section-stretched sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c78e13\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161ec3a\" data-id=\"161ec3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3499c5b elementor-widget elementor-widget-text-editor\" data-id=\"3499c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span>From reaction to strategic action. Since 2020, Corneliani\u2019s work with Hyphen-Group has been <b>a remarkable example of digital transformation<\/b>. The initial driver &#8211; creating a digital showroom to run sales campaigns during Covid-19 &#8211; evolved into the <b>foundation<\/b> of a full-fledged Digital Content Factory: a <b>digital backbone<\/b> that now consolidates and centralizes content and information across the entire product lifecycle. It is a powerful testimony to <b>long-term vision<\/b> in a scenario where digitizing brand assets and consolidating a centralized digital product identity are increasingly becoming pillars for future growth and for building <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-1-2\/\" target=\"_blank\" rel=\"noopener\">AI models<\/a><\/span> capable of truly speaking the brand\u2019s language.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef7f8f9 elementor-section-stretched elementor-reverse-mobile article-section elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ef7f8f9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcf6d07\" data-id=\"bcf6d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4791511 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4791511\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ef6997\" data-id=\"4ef6997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a31e293 SEZIONE elementor-widget elementor-widget-heading\" data-id=\"a31e293\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The initial need: a digital showroom<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35892cc sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35892cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-100386f\" data-id=\"100386f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db59e3f elementor-widget elementor-widget-text-editor\" data-id=\"db59e3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We first engaged with Corneliani at the height of the pandemic. The brand from Mantua needed a digital showroom <\/span><b>to ensure continuity of its sales campaigns<\/b><span style=\"font-weight: 400;\"> despite travel restrictions.<\/span><\/p><p><span style=\"font-weight: 400;\">What began as an urgent response to lockdown measures has since become <\/span><b>a fully embedded, strategic tool for Corneliani<\/b><span style=\"font-weight: 400;\">. \u201cIt is the only place where we have an immediate, concise, and visual view of the collection offering,\u201d notes Stefano Gaudioso Tramonte, General Merchandising Manager and Style Director at Corneliani. The tool is now used <\/span><b>across the organization<\/b><span style=\"font-weight: 400;\"> &#8211; not only by sales, but also by those who design, coordinate, and make decisions. \u201cIt is particularly valuable in complex phases such as blind order setting or defining guidelines for future collections, especially when samples are no longer readily available,\u201d Gaudioso Tramonte adds.<\/span><\/p><p><span style=\"font-weight: 400;\">The way products are presented and structured in the virtual showroom also laid the <\/span><b>groundwork for B2B product sheets<\/b><span style=\"font-weight: 400;\">. \u201cSome descriptive fields originally created for the digital showroom &#8211; initially meant purely for representation &#8211; are now integrated into company systems, ensuring greater consistency and continuity between product representation and management.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Corneliani\u2019s digital showroom has evolved beyond a technical support tool into a <\/span><b>cultural interface<\/b><span style=\"font-weight: 400;\"> connecting vision, operations, and brand storytelling.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d906cdd sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d906cdd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45ccaf5\" data-id=\"45ccaf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a8837 elementor-widget elementor-widget-image\" data-id=\"29a8837\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/cosa-cercano-i-buyers-nello-showroom-virtuale\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"393\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2022\/03\/ShowRoom-Digitale_web-1024x503.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2022\/03\/ShowRoom-Digitale_web-1024x503.jpeg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2022\/03\/ShowRoom-Digitale_web-300x147.jpeg 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2022\/03\/ShowRoom-Digitale_web-768x377.jpeg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2022\/03\/ShowRoom-Digitale_web.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8a573f\" data-id=\"d8a573f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e49037 elementor-widget elementor-widget-text-editor\" data-id=\"6e49037\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f674c elementor-widget elementor-widget-heading\" data-id=\"35f674c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/cosa-cercano-i-buyers-nello-showroom-virtuale\/\" target=\"_blank\">Virtual Showroom After the Pandemic<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1ae2e6 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1ae2e6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a485965\" data-id=\"a485965\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8642a9 elementor-widget elementor-widget-heading\" data-id=\"f8642a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A path of (true) digital transformation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-05bd947 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05bd947\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0aec120\" data-id=\"0aec120\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acceb22 elementor-widget elementor-widget-text-editor\" data-id=\"acceb22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our field experience alongside leading global luxury and retail brands has taught us that <\/span><b>there is no single perfect entry point<\/b><span style=\"font-weight: 400;\"> to digital transformation. What matters most is long-term vision: <\/span><b>the ability to see each tool as part of a broader, incremental system<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Corneliani is proof of this. \u201cThe digital showroom was a natural but very effective entry point,\u201d explains the GMM. \u201cIt immediately allowed us to consolidate in one space many key pieces of information and content &#8211; technical, commercial, visual, and descriptive. This made the value of an <\/span><b>integrated digital approach <\/b><span style=\"font-weight: 400;\">instantly tangible.\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cFrom there, the journey expanded in two directions. Upstream, we worked on digitizing raw materials, structuring and making available in digital form all the information that defines their identity. Downstream, we moved towards e-commerce, with clear benefits in <\/span><b>efficiency, communication consistency, and time-to-market.<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Each step enriched and centralized what we call the Digital Product Identity: an organic set of data, media, and metadata that accompanies every item throughout its lifecycle. The <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hyphen-integration.com\/en\/dam-pim-integration\/\"><span style=\"font-weight: 400;\">combination of DAM and PIM functionalities<\/span><\/a><\/span><span style=\"font-weight: 400;\"> in the system allowed the brand to plant the first seed of centralization for product data and content &#8211; around which the next phases of the project were built.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u201cIf in the early days digital was about representing what already existed physically, today the challenge is to go further,\u201d says Gaudioso Tramonte. \u201cIt is about building identity and content even for what is only proposed, not yet produced. The goal is to make existing and potential products indistinguishable &#8211; at least from an information perspective &#8211; anticipating scenarios, decisions, and narratives. In short, shifting from digital as a reflection of the physical to digital as an autonomous design matrix.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-211a9cf sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"211a9cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f21c59\" data-id=\"1f21c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7b12a elementor-widget elementor-widget-image\" data-id=\"5f7b12a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/identita-digitale-per-i-prodotti-la-nuova-frontiera\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"393\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-1024x503.webp\" class=\"attachment-large size-large\" alt=\"identit\u00e0 digitale di prodotto\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-1024x503.webp 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-300x147.webp 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-768x377.webp 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-1536x754.webp 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-730b479\" data-id=\"730b479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b560a0 elementor-widget elementor-widget-text-editor\" data-id=\"1b560a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffecab elementor-widget elementor-widget-heading\" data-id=\"4ffecab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/identita-digitale-per-i-prodotti-la-nuova-frontiera\/\" target=\"_blank\">Digital product identity: a new declination for the \u201cdigital twin\u201d<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d6c79e sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d6c79e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f2679e3\" data-id=\"f2679e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c69751 elementor-widget elementor-widget-heading\" data-id=\"5c69751\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The brand\u2013digital relationship<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15c9e91 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c9e91\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38c538f\" data-id=\"38c538f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd5ea0 elementor-widget elementor-widget-text-editor\" data-id=\"1dd5ea0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Corneliani is also an interesting case study for exploring the relationship between brands and digital. The pandemic accelerated digitalization processes but also heightened awareness that digital transformation is not just about the most visible, consumer-facing aspects &#8211; social media, digital marketing, e-commerce. What\u2019s needed is a <\/span><b>systemic integration of physical and digital across the entire product value chain<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cSince 2020, the relationship between brands and digital has changed radically &#8211; not just in pace, but also, and perhaps most importantly, in priorities,\u201d confirms Gaudioso Tramonte. \u201cThe pandemic forced us to <\/span><b>reformulate decision-making and operational processes<\/b><span style=\"font-weight: 400;\">, making them faster but also more horizontal. In our case, top management across functions &#8211; traditionally closer to market sensitivities than to procedural labyrinths &#8211; gained a clearer understanding of constraints and interdependencies. At the same time, operational teams became more aware of market logic, stepping outside their own \u2018bubble.\u2019 This exchange laid the groundwork to <\/span><b>rethink hierarchies, roles, and processes<\/b><span style=\"font-weight: 400;\">, in a continuous exercise of synthesis that preceded true digitalization.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Digital was therefore not introduced as a reactive fix but as the <\/span><b>conscious outcome of a shared process<\/b><span style=\"font-weight: 400;\">. \u201cToday, digital is no longer just a tool for acceleration -it is a cultural vector that helps redefine decision-making and operational processes.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a3c183 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a3c183\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac7f1c8\" data-id=\"ac7f1c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed78ef9 elementor-widget elementor-widget-image\" data-id=\"ed78ef9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/cosa-significa-trasformazione-digitale\/\">\n\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/08\/Performance-aziendali-768x377.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/08\/Performance-aziendali-768x377.png 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/08\/Performance-aziendali-300x147.png 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/08\/Performance-aziendali-1024x503.png 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/08\/Performance-aziendali-1536x754.png 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/08\/Performance-aziendali-2048x1006.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-56d0ca4\" data-id=\"56d0ca4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12eb6f5 elementor-widget elementor-widget-text-editor\" data-id=\"12eb6f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Leggi anche<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906d14d elementor-widget elementor-widget-heading\" data-id=\"906d14d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/cosa-significa-trasformazione-digitale\/\" target=\"_blank\">\nDigital Transformation: What It Is and Why It's Essential to Stay Competitive<\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0952d5 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0952d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e18a2f7\" data-id=\"e18a2f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b658736 elementor-widget elementor-widget-heading\" data-id=\"b658736\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Between challenges and opportunities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bec0b3 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bec0b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a233eab\" data-id=\"a233eab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f9e19 elementor-widget elementor-widget-text-editor\" data-id=\"19f9e19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every paradigm shift brings both challenges and opportunities, costs and benefits. When it comes to digital transformation, one challenge often overlooked &#8211; but truly central &#8211; is <\/span><b>guiding people through change<\/b><span style=\"font-weight: 400;\">. Technology alone can achieve little if it is not accompanied by a genuine transformation of processes and<\/span><b> corporate culture<\/b><span style=\"font-weight: 400;\"> towards change.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cLooking back, one of the biggest challenges we faced was not technological, but cultural,\u201d stresses the GMM of Corneliani. \u201cOne of the hardest things was helping people understand that <\/span><b>even describing the obvious has value<\/b><span style=\"font-weight: 400;\">. Many saw it as a waste of time, whereas what seems self-evident in one function can be invaluable to a colleague in another department. <\/span><b>Building a shared language and an information base <\/b><span style=\"font-weight: 400;\">required time, listening, and patience. But it was also what unlocked the true potential of digitalization: making data accessible, consistent, and actionable at multiple levels.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d01704a sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d01704a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5267824\" data-id=\"5267824\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d241e elementor-widget elementor-widget-heading\" data-id=\"58d241e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Content Factory: tangible benefits, concrete results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c4bd328 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4bd328\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23d2739\" data-id=\"23d2739\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5374ec2 elementor-widget elementor-widget-text-editor\" data-id=\"5374ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building a Digital Content Factory brought Corneliani a series of measurable outcomes, including:<\/span><\/p><ul><li><b>optimization of costs and time<\/b><span style=\"font-weight: 400;\"> related to content production and distribution;<\/span><\/li><li><b>growth<\/b> in the quantity, quality, and &#8211; above all &#8211; consistency of materials produced;<\/li><li><b>greater reliability of product data<\/b> across the entire value chain, from internal teams to external channels.<\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Once data begins to be structured and centralized, the natural next step is to enrich the system with new and existing indicators to meet evolving needs.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cA key example for us was defining and measuring the complexity of the catalog offer, and analyzing its upstream and downstream impacts: on operations, workflows, and costs,\u201d explains Gaudioso Tramonte. \u201cThis type of analysis paved the way for a more objective assessment of needs, a more <\/span><b>thoughtful allocation of resources<\/b><span style=\"font-weight: 400;\">, and ultimately, more precise and sustainable budget planning.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25c44c0 sezione elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c44c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfc1dba\" data-id=\"dfc1dba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a03673b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a03673b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e7c56a\" data-id=\"2e7c56a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d430488 elementor-widget elementor-widget-image\" data-id=\"d430488\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"879\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/09\/uomo-con-visore-932x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/09\/uomo-con-visore-932x1024.png 932w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/09\/uomo-con-visore-273x300.png 273w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/09\/uomo-con-visore-768x844.png 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/09\/uomo-con-visore-1398x1536.png 1398w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/09\/uomo-con-visore.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1de9d11\" data-id=\"1de9d11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c86bbd gradient-text elementor-widget elementor-widget-heading\" data-id=\"5c86bbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explore Hyphen-Group\u2019s solutions \nfor Fashion & Luxury<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d3e09 elementor-widget elementor-widget-text-editor\" data-id=\"b7d3e09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An integrated ecosystem of solutions and services to build your company\u2019s own Digital Content Factory.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7549ec4 elementor-widget__width-auto elementor-widget-mobile__width-auto btn-curvo e-transform elementor-widget elementor-widget-elementskit-button\" data-id=\"7549ec4\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-20,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/industry-fashion-retail\/\" class=\"elementskit-btn  whitespace--normal\" >\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t&rarr; Discover more\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ced3e41 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ced3e41\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ff69f\" data-id=\"18ff69f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85bf407 elementor-widget elementor-widget-image\" data-id=\"85bf407\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1\" height=\"1\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/12\/long-pattern.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From a virtual showroom born during the pandemic to the creation of a solid digital identity spanning the entire product lifecycle: this is how we supported Corneliani on its digital transformation journey.<\/p>\n","protected":false},"author":20,"featured_media":41006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[79,181],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From reaction to strategic action: Corneliani\u2019s Digital Content Factory | Hyphen-Group<\/title>\n<meta name=\"description\" content=\"From a virtual showroom born during the pandemic to the creation of a solid digital identity spanning the entire product lifecycle: this is how we supported Corneliani on its digital transformation journey.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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