{"id":35549,"date":"2025-07-23T09:38:24","date_gmt":"2025-07-23T09:38:24","guid":{"rendered":"https:\/\/hyphen-integration.com\/?p=35549"},"modified":"2026-02-26T21:23:50","modified_gmt":"2026-02-26T21:23:50","slug":"chalco-next","status":"publish","type":"post","link":"https:\/\/hyphen-integration.com\/en\/chalco-next\/","title":{"rendered":"Chalco NEXT!, AI and the key highlights from our annual Hyphen Forward event"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35549\" class=\"elementor elementor-35549 elementor-35524\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec47864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec47864\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00d44c7\" data-id=\"00d44c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6001156 elementor-widget elementor-widget-html\" data-id=\"6001156\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .barra-default { border-bottom: 10px solid #006C76; 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an event that has since become a recurring and valuable tradition. For us, it\u2019s a key opportunity to share what we\u2019ve accomplished over the past year and our <\/span><b>strategic direction<\/b><span style=\"font-weight: 400;\">, presenting updates on Chalco and Hyphen Shooting Line. But most importantly, it\u2019s a trusted, informal space for <\/span><b>dialogue and cross-pollination<\/b><span style=\"font-weight: 400;\"> between brands and tech players in a constantly evolving market like fashion.<\/span><\/p><p><span style=\"font-weight: 400;\">This year was no exception: we once again opened the doors of our headquarters in Affi. We chose the title <\/span><i><span style=\"font-weight: 400;\">Hyphen &gt;&gt; Forward<\/span><\/i><span style=\"font-weight: 400;\"> for this <\/span><b>new chapter<\/b><span style=\"font-weight: 400;\"> to underscore our <\/span><b>forward-looking vision<\/b><span style=\"font-weight: 400;\">. The central theme of the day was the presentation of Chalco NEXT!, the new generation of Chalco, designed to meet the growing demands of brand and product content production and distribution. Key areas of evolution included interface usability, the introduction of new services such as Chalco AI Gateway, and advanced dashboarding &#8211; made possible through strategic partnerships with Deda Stealth, Microsoft, Natzka, and NetApp, who are supporting us on this journey.<\/span><\/p><p><span style=\"font-weight: 400;\">And of course, we couldn\u2019t skip the hot topic of AI &#8211; a subject that continues to spark both excitement and terror, presenting ever-new challenges for brands.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f48cb7 elementor-widget elementor-widget-heading\" data-id=\"3f48cb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chalco NEXT!, the new generation of Chalco<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc8d45 elementor-widget elementor-widget-text-editor\" data-id=\"7cc8d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A step change, a leap forward &#8211; that&#8217;s how we like to define Chalco NEXT!, the new generation of Chalco <\/span><b>built to address the rising needs<\/b><span style=\"font-weight: 400;\"> of brand and product content production and distribution. Five key drivers are guiding this transformation:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX &gt; Design e Prestazioni<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPI e dashboarding per monitorare il ciclo di vita del contenuto<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance &amp; Service Management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrazione avanzata con sistemi e servizi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Architettura API &amp; AI Native<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Chalco NEXT! is a three-year project (2025\u20132027) for a progressive rewrite of the platform\u2019s core engine. This evolution is designed to coexist with the current system and is built around <\/span><b>modularity<\/b><span style=\"font-weight: 400;\">: each area will be updated based on urgency, business value, and technological maturity.<\/span><\/p><p><span style=\"font-weight: 400;\">The ongoing transformation with Chalco NEXT! involves changes in architecture, language, and development approach across the entire Chalco suite. We are moving <\/span><b>toward a new platform logic<\/b><span style=\"font-weight: 400;\"> that supports the brand\u2019s application structure. An adaptive system, <\/span><b>capable of evolving with the organization<\/b><span style=\"font-weight: 400;\">, providing an infrastructural layer that supports content, compliance, AI, governance, and distribution.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">With Chalco NEXT!, Hyphen clients will benefit from <\/span><b>new interfaces and optimized workflows<\/b><span style=\"font-weight: 400;\"> &#8211; without disrupting their familiar habits. The result? Greater autonomy, less reliance on specialized support, improved visibility of KPIs and metrics to drive decision-making, reduced time and effort for configurations and customizations, and significant OPEX and CAPEX savings.<\/span><b><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4194000 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"4194000\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9267115\" data-id=\"9267115\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cafa9e3 gradient-text elementor-widget elementor-widget-heading\" data-id=\"cafa9e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Book a Tech@Meeting with Hyphen-Group<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f889d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0f889d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Discover what&#8217;s new with Chalco NEXT!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4478047 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4478047\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"mailto:info@hyphen-group.com\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7f4c5 elementor-widget elementor-widget-heading\" data-id=\"df7f4c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chalco Digital Experience: smoother interfaces<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c41ed elementor-widget elementor-widget-text-editor\" data-id=\"f7c41ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Hyphen &gt;&gt; Forward<\/span><\/i><span style=\"font-weight: 400;\"> also offered the opportunity to unveil two other major innovations for those using Hyphen-Group solutions: Chalco Digital Experience and Chalco Product Data Platform.<\/span><\/p><p><span style=\"font-weight: 400;\">Chalco Digital Experience is a tangible first step in the <\/span><b>technological evolution<\/b><span style=\"font-weight: 400;\"> of our solutions &#8211; not just a simple UI refresh, but a fundamental leap forward.<\/span><\/p><p><span style=\"font-weight: 400;\">Time was the central driver behind this redesign. We focused specifically on developing a <\/span><b>new front-end for accessing data and content<\/b><span style=\"font-weight: 400;\">, designed to deliver:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a new navigation and information architecture<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a modular, scalable, and shared design system<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">smooth and responsive interfaces.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016ade5 elementor-widget elementor-widget-gallery\" data-id=\"016ade5\" data-element_type=\"widget\" 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data-elementor-lightbox-slideshow=\"all-016ade5\" data-elementor-lightbox-title=\"Hyphen-Forward_team\" e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzU1MzcsInVybCI6Imh0dHBzOlwvXC9oeXBoZW4taW50ZWdyYXRpb24uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvSHlwaGVuLUZvcndhcmRfdGVhbS53ZWJwIiwic2xpZGVzaG93IjoiYWxsLTAxNmFkZTUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/07\/Hyphen-Forward_team-768x512.webp\" data-width=\"768\" data-height=\"512\" alt=\"Hyphen-Forward_team\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e254a elementor-widget elementor-widget-heading\" data-id=\"a4e254a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chalco Product Data Platform: a new operational framework<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2163d elementor-widget elementor-widget-text-editor\" data-id=\"4d2163d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chalco Product Data Platform <\/span><b>marks a major operational shift within the Chalco suite.<\/b><span style=\"font-weight: 400;\"> It\u2019s an advanced configuration designed to distribute content and product data in a single read, at scale, across B2B and B2C environments. It forms the foundation for the controlled <\/span><b>distribution of Product Digital Identity<\/b><span style=\"font-weight: 400;\">, and is a key enabler for seamless system integration, scalable digital ecosystems, and compliance with new standards like the <\/span><a href=\"https:\/\/hyphen-integration.com\/digital-product-passport\/\"><span style=\"font-weight: 400;\">Digital Product Passport<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Built on Chalco Orchestra in HA, the Chalco Product Data Platform enables:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">scalable publication to internal and external channels;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">synchronization based on variables from ERP, PLM, CRM, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">optimized distribution via public\/private CDNs;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">add-ons for ERP, eCommerce, marketplaces, CRM, BI;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">advanced REST APIs and dedicated front-ends (Catalog, Showcases, etc.);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">publication of NoSQL views via API<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">channels compatible with MCP (Model Context Protocol) standards.<\/span><\/li><\/ul><p><b><br \/>Content is automatically updated <\/b><span style=\"font-weight: 400;\">based on scheduled plans, events triggered by Chalco (DAM or PIM), or input from external applications (via webhook, API, middleware, ESB). This ensures consistent, real-time replication of information &#8211; without compromising source data security. The Chalco Product Data Platform is an integral part of the Chalco NEXT! modernization program, with a dedicated three-year roadmap.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa62da8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aa62da8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e99c041\" data-id=\"e99c041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b10e3fe elementor-widget elementor-widget-image\" data-id=\"b10e3fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/en\/digital-product-identity-a-new-declination-for-the-digital-twin\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"800\" height=\"393\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-1024x503.webp\" class=\"attachment-large size-large\" alt=\"identit\u00e0 digitale di prodotto\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-1024x503.webp 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-300x147.webp 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-768x377.webp 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale-1536x754.webp 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/10\/Identita\u0300_digitale.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f7e7795\" data-id=\"f7e7795\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed4183 elementor-widget elementor-widget-text-editor\" data-id=\"5ed4183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d725dc elementor-widget elementor-widget-heading\" data-id=\"4d725dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/en\/digital-product-identity-a-new-declination-for-the-digital-twin\/\" target=\"_blank\">Digital product identity: a new declination for the \u201cdigital twin\u201d<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3638dc4 elementor-widget elementor-widget-heading\" data-id=\"3638dc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sharing the journey: Hyphen-Group\u2019s strategic partnerships<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea75952 elementor-widget elementor-widget-text-editor\" data-id=\"ea75952\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the distinctive traits of Hyphen-Group is that we don\u2019t wait on the sidelines for others to set the course. Over more than 25 years, we\u2019ve made tough choices, taken wrong turns, faced setbacks, and embraced discontinuity.<\/span><\/p><p><span style=\"font-weight: 400;\">We never wanted to walk this path alone, and we\u2019ve chosen to partner with strategic tech players. We fully recognize the (not only economic) value of synergy among different stakeholders in <\/span><b>delivering an integrated approach<\/b><span style=\"font-weight: 400;\"> that enhances the entire content lifecycle.<\/span><\/p><p><span style=\"font-weight: 400;\">During <\/span><i><span style=\"font-weight: 400;\">Hyphen &gt;&gt; Forward<\/span><\/i><span style=\"font-weight: 400;\">, we were joined by several of these partners &#8211; teams with whom we <\/span><b>share a vision <\/b><span style=\"font-weight: 400;\">and a constant drive toward innovation. Specifically:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li aria-level=\"1\"><b>NetApp, <\/b><span style=\"font-weight: 400;\">for increasingly seamless integration between Chalco and enterprise file systems;<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stealth, <\/b><span style=\"font-weight: 400;\">for a solid operational bridge between data and content;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Natzka, <\/b><span style=\"font-weight: 400;\">for accurate ROI measurement of the Digital Content Factory.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">These collaborations are already translating into new integrations within the Chalco suite, designed to generate a <\/span><b>competitive edge for our clients<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202eb1f elementor-widget elementor-widget-heading\" data-id=\"202eb1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI in the Digital Content Factory: toward co-creation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a56178 elementor-widget elementor-widget-text-editor\" data-id=\"0a56178\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the new Chalco era, Artificial Intelligence is just one piece of the puzzle. But we know well how AI has become a red-hot topic and a <\/span><b>business-critical<\/b><span style=\"font-weight: 400;\"> factor for brands.<\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-1-2\/?_gl=1*5dphyt*_up*MQ..*_ga*MTk2OTIzMTMwOC4xNzUzMTA5Njg2*_ga_13QPQL8ZM0*czE3NTMxMDk2ODUkbzEkZzAkdDE3NTMxMDk2ODUkajYwJGwwJGgxNjk0NjEwMjE0\"><span style=\"font-weight: 400;\">AI is not magic<\/span><\/a><\/span><span style=\"font-weight: 400;\"> &#8211; it\u2019s a <\/span><b>valuable process resource<\/b><span style=\"font-weight: 400;\">, just like people or tools, capable of optimizing or replacing workflows currently managed manually. The challenge lies in integrating AI into production processes and managing it wisely.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">When it comes to AI and content, co-creation &#8211; <\/span><b>a dialogue between human and technology<\/b><span style=\"font-weight: 400;\"> &#8211; takes center stage. During the event, we shared Hyphen-Group\u2019s approach to <\/span><b>AI co-creation for visual and textual assets<\/b><span style=\"font-weight: 400;\">. We explored new modes for engaging with shooting services and introduced a more structured prompting strategy to generate richer, multimodal, and personalized product texts.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re no longer talking about traditional processes but about <\/span><b>evolved<\/b><span style=\"font-weight: 400;\"> &#8211; and constantly evolving &#8211; processes. Not just AI, but co-creation, where artificial intelligence collaborates with the human component to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reduce time and effort in creating visual and textual assets;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">produce and manage increasingly structured content in real time.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>This virtuous dialogue offers brands a powerful opportunity to stand out, stay relevant, and preserve quality and authority in the face of change.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore Hyphen-Group\u2019s latest innovations for an even more efficient Digital Content Factory: modularity, new interfaces, and improved 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