{"id":33485,"date":"2025-04-30T15:19:00","date_gmt":"2025-04-30T15:19:00","guid":{"rendered":"https:\/\/hyphen-integration.com\/?p=33485"},"modified":"2026-02-26T21:24:34","modified_gmt":"2026-02-26T21:24:34","slug":"hyphen-group-and-leica","status":"publish","type":"post","link":"https:\/\/hyphen-integration.com\/en\/hyphen-group-and-leica\/","title":{"rendered":"Hyphen-Group and Leica: shooting from a different perspective"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33485\" class=\"elementor elementor-33485 elementor-33341\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baf405f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baf405f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bdb0f4\" data-id=\"4bdb0f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f15518 elementor-widget elementor-widget-html\" data-id=\"4f15518\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .barra-default { border-bottom: 10px solid #006C76; }\n    #menu-item-40467 {\n        background-color: #006C76;\n    }\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n    const riga = document.getElementById(\"barra-menu-en\");\n    riga.classList.add('barra-verde');\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cba1e elementor-widget elementor-widget-html\" data-id=\"32cba1e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"e7cf090\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a0063 elementor-widget elementor-widget-html\" data-id=\"80a0063\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"8a043b8\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f8979 elementor-section-stretched elementor-reverse-mobile article-section sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f8979\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ed9c1b\" data-id=\"4ed9c1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c99859 elementor-widget elementor-widget-table-of-contents\" data-id=\"9c99859\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;container&quot;:&quot;.article-section&quot;,&quot;exclude_headings_by_selector&quot;:[],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndice\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5bcef elementor-widget__width-initial elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"6e5bcef\" data-element_type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-33485-1\" preload=\"auto\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Hyphen-and-Leica-EN.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Hyphen-and-Leica-EN.mp3?_=1\" \/><a href=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Hyphen-and-Leica-EN.mp3\">https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Hyphen-and-Leica-EN.mp3<\/a><\/audio>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f75d586 elementor-section-stretched sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f75d586\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6011fa9\" data-id=\"6011fa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa6f875 elementor-widget elementor-widget-text-editor\" data-id=\"fa6f875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shooting from a different perspective &#8211; where the industrialization of photography meets premium quality, paving new pathways for growth. Spring brings two significant innovations to Hyphen-Group, deeply interconnected. <\/span><\/p><p><span style=\"font-weight: 400;\">On one hand, <\/span><b>Leica joins our partner ecosystem<\/b><span style=\"font-weight: 400;\"> in a shared pursuit of quality. On the other, the MK3 version makes its debut across the <\/span><a href=\"https:\/\/hyphen-integration.com\/hyphen-shooting-line\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Hyphen Shooting Line<\/span><\/span><\/a><span style=\"font-weight: 400;\"> sets. This upgrade ensures enhanced color performance, more dynamic lighting &#8211; also beneficial for video content production &#8211; and improved comfort within production environments. <\/span><\/p><p><span style=\"font-weight: 400;\">The goal: to more effectively address both technical and creative shooting needs for brands, combining ever-higher quality standards with the growing demand for process optimization in content production.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42541dc elementor-section-stretched elementor-reverse-mobile article-section elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"42541dc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b5e7aa\" data-id=\"8b5e7aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-04fb426 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04fb426\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-73b8020\" data-id=\"73b8020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7fe41a SEZIONE elementor-widget elementor-widget-heading\" data-id=\"b7fe41a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The partnership with Leica<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-717446a sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"717446a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4a7914e\" data-id=\"4a7914e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-784304c elementor-widget elementor-widget-text-editor\" data-id=\"784304c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The partnership with Leica is rooted <\/span><b>not only in technological compatibility, but also in a shared vision<\/b><span style=\"font-weight: 400;\"> for product photography. Specifically, this collaboration has made it possible to:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop a <\/span><b>new Leica hardware kit<\/b><span style=\"font-weight: 400;\">, available from summer in the Hyphen catalog, compatible with HSL Hilp and Elements sets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch the first <\/span><b>Digital Content Factory powered by Leica<\/b><span style=\"font-weight: 400;\">, hosted at our new Milan headquarters &#8211; an additional production space alongside our sites in Affi (VR) and Bergamo, as well as an open lab for clients to test new technologies and production methods.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Establish a new <b>Hyphen-Academy training module<\/b> in collaboration with <b>Leica Akademie Italy<\/b>, aimed at maximizing the synergy between our two technologies. It also offers an opportunity to explore photography in depth, decoding what gives meaning to an image.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-859ec0b sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"859ec0b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc239c7\" data-id=\"cc239c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11926c9 elementor-widget elementor-widget-image\" data-id=\"11926c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/7-regole-dello-scatto-perfetto\/\">\n\t\t\t\t\t\t\t<img width=\"768\" height=\"401\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/12\/Hyphen-regole-scatto-perfetto_3-768x401.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/12\/Hyphen-regole-scatto-perfetto_3-768x401.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/12\/Hyphen-regole-scatto-perfetto_3-300x157.jpg 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/12\/Hyphen-regole-scatto-perfetto_3-1024x535.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/12\/Hyphen-regole-scatto-perfetto_3.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c7a9c8\" data-id=\"8c7a9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f6d1c3 elementor-widget elementor-widget-text-editor\" data-id=\"4f6d1c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e42bb8 elementor-widget elementor-widget-heading\" data-id=\"5e42bb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/7-regole-dello-scatto-perfetto\/\" target=\"_blank\">The 7 rules for the perfect shot<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9f3312 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9f3312\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-75c626c\" data-id=\"75c626c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ca435 elementor-widget elementor-widget-heading\" data-id=\"36ca435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mutual enhancement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82d7d81 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82d7d81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-acd0394\" data-id=\"acd0394\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e1642c elementor-widget elementor-widget-text-editor\" data-id=\"8e1642c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The spherical and apochromatic lenses of Leica cameras <\/span><b>simplify high-performance color management<\/b><span style=\"font-weight: 400;\">. Thanks to exceptional sensor quality, <\/span><b>high sensitivity values can be used<\/b><span style=\"font-weight: 400;\"> without compromising image integrity. The cameras also display metric focusing distances, simplifying and <\/span><b>speeding up setup times<\/b><span style=\"font-weight: 400;\"> when switching between product categories. In turn, the characteristics of the <\/span><b>H<\/b><span style=\"font-weight: 400;\">yphen Shooting Line allow Leica cameras to fully express their potential &#8211; qualities that would risk being lost in a traditional setup. <\/span><\/p><p><span style=\"font-weight: 400;\">A mutual enhancement. \u201cThis collaboration gives us the opportunity to integrate our cameras into a modern, professional, and industrialized photographic process,\u201d explains Andrea Pacella, VP Global Marketing at Leica. \u201cHyphen\u2019s lighting and systems enhance Leica\u2019s ability to make a difference, highlighting the quality of every element, subject, and stage of the process. A good photo is a cornerstone of product value &#8211; seen through the eye of a photographer and achieved using a highly sophisticated technical system.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa265a0 sezione elementor-widget elementor-widget-image\" data-id=\"fa265a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Partnership_Leica-Hyphen-Group-1024x683.webp\" class=\"attachment-large size-large\" alt=\"Partnership_Leica-Hyphen-Group\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Partnership_Leica-Hyphen-Group-1024x683.webp 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Partnership_Leica-Hyphen-Group-300x200.webp 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Partnership_Leica-Hyphen-Group-768x512.webp 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Partnership_Leica-Hyphen-Group-1536x1024.webp 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Partnership_Leica-Hyphen-Group.webp 1774w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e89d62f sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89d62f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cfe105b\" data-id=\"cfe105b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e16e7fc elementor-widget elementor-widget-heading\" data-id=\"e16e7fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tangible advantages during shooting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c5cbed sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c5cbed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ad1c9c4\" data-id=\"ad1c9c4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e58f46 elementor-widget elementor-widget-text-editor\" data-id=\"0e58f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In an industry where detail truly makes the difference, integrating Leica SL3 24-70 mm cameras into Hyphen\u2019s sets brings several technical benefits:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Live parameters for distance and focal length<\/b><span style=\"font-weight: 400;\">: these simplify proportion and scale management already during the setup phase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low-noise performance<\/b><span style=\"font-weight: 400;\">: continuous lighting demands high sensitivity without quality loss, supporting depth of field and motion blur reduction.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-quality DNG files: <\/b><span style=\"font-weight: 400;\">in post-production, especially under demanding conditions, the quality of the RAW format significantly impacts the final result.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>This integration also enables <\/span><b>optimized photo and video management<\/b><span style=\"font-weight: 400;\"> in a consistent environment, delivering uniform results and reducing adaptation costs. \u201cThe SL3 combines two devices in one body,\u201d says Pacella, \u201callowing an easy switch between photography and video settings, maintaining the respective configurations. The result? Native excellence in resolution, rendering, color, and tone &#8211; improving both the ergonomics and the photographer\u2019s workflow.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e05d3a sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e05d3a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9dcab5b\" data-id=\"9dcab5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674deed elementor-widget elementor-widget-heading\" data-id=\"674deed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MK3: new features, greater performance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-06fe698 sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06fe698\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dce4488\" data-id=\"dce4488\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b2fab9 elementor-widget elementor-widget-text-editor\" data-id=\"0b2fab9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The partnership with Leica is matched by the debut of Hyphen-Group\u2019s new MK3 technology. The evolution of the HSL line builds on the strengths of its MK2 predecessor while introducing important innovations, including:<\/span><\/p><ul><li><b>Improved light color quality<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">A higher CRI value enables richer colors and more accurate interpretations of hues like teal and cinnamon.<\/span><\/li><li><b>Enhanced front light distribution<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">With the new Hilp MK3, lighting zones increase from 5 to 7, offering vertical light redistribution.<\/span><\/li><li><b>Dynamic light control<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Each light can now be managed with fade-in and fade-out effects, allowing scenario changes for video or adaptation to channel-specific style guides.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>The new lighting configuration also improves comfort and safety within shooting areas. The system now runs at <\/span><b>0 dB<\/b><span style=\"font-weight: 400;\">, significantly reducing noise pollution and offering major advantages for capturing video with live audio. In line with this approach, <\/span><b>we\u2019ve brought the system down to 0 dB<\/b><span style=\"font-weight: 400;\">, significantly improving its acoustic impact. <\/span><b>This level of silence<\/b><span style=\"font-weight: 400;\"> offers major advantages when capturing video with live audio, ensuring a cleaner and more professional sound environment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63029dd elementor-widget elementor-widget-image\" data-id=\"63029dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"450\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Leika-MK3_img-1024x576.webp\" class=\"attachment-large size-large\" alt=\"New Hilp MK3\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Leika-MK3_img-1024x576.webp 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Leika-MK3_img-300x169.webp 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Leika-MK3_img-768x432.webp 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Leika-MK3_img-1536x864.webp 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/Leika-MK3_img.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41ca2ba sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41ca2ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3defaff\" data-id=\"3defaff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c1c4c elementor-widget elementor-widget-heading\" data-id=\"a0c1c4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A sustainable evolution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6819eb sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6819eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e862137\" data-id=\"e862137\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c0202c elementor-widget elementor-widget-text-editor\" data-id=\"0c0202c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The new HSL Hilp MK3 features updated automation and power technologies, <\/span><b>achieving a 25% reduction in overall energy consumption<\/b><span style=\"font-weight: 400;\"> thanks to next-generation power supplies and fewer energy-intensive components.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Auto shut-off and intelligent light panel dimming further enhance energy efficiency.<\/span><\/p><p><span style=\"font-weight: 400;\">A redesigned volume layout allows the MK3 set to be positioned flush against the wall, reclaiming 40 centimeters in length. In terms of width, each set takes up <\/span><b>30% less floor space<\/b><span style=\"font-weight: 400;\">. Concealed wheels make it easy to move the set from one room to another.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, an evolution &#8211; but a sustainable one. <\/span><b>An upgrade kit<\/b><span style=\"font-weight: 400;\"> will allow Hyphen clients to convert existing MK2 sets to the latest version by replacing only the lighting components, preserving almost the entire structure and requiring just one day of downtime.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e8888f sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e8888f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4a22361\" data-id=\"4a22361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-367138c elementor-widget elementor-widget-heading\" data-id=\"367138c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why (and how) to industrialize product photography<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-524c16a sezione elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"524c16a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f52b3d8\" data-id=\"f52b3d8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097e8ec elementor-widget elementor-widget-text-editor\" data-id=\"097e8ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The introduction of the new MK3 technology and the partnership with Leica strengthen the production effort we\u2019ve long been pursuing to address the ongoing tension between quality and the industrialization of the shooting process.<\/span><\/p><p><span style=\"font-weight: 400;\">The challenge lies in devising new strategies and solutions to <\/span><b>optimize shooting workflows <\/b><span style=\"font-weight: 400;\">&#8211; combining quality with productivity.<\/span><\/p><p><span style=\"font-weight: 400;\">Current and future market dynamics demand it: on one side, a delicate global economic landscape; on the other, the constant expansion of omnichannel marketing and sales platforms, along with an ever-increasing demand for personalized content.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Organizations are therefore urged to reflect more urgently on <\/span><b>how to balance content production efficiency with uncompromised quality.<\/b><\/p><p><span style=\"font-weight: 400;\">At Hyphen-Group, this has long been a key focus. We\u2019ve developed operating models and tools to <\/span><a href=\"https:\/\/hyphen-integration.com\/industrializzare-la-fotografia-di-prodotto-dallo-scatto-tecnico-al-format-creativo\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">industrialize product photography<\/span>,<\/span><\/a><span style=\"font-weight: 400;\"> while preserving the creative integrity of each shot and the central role of the authorial vision.<\/span><\/p><p><span style=\"font-weight: 400;\">The principle is to manage a production process that merges industrial needs with the brand\u2019s creative aspirations. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">What\u2019s the key? It lies in the concept of the <\/span><b>creative template<\/b><span style=\"font-weight: 400;\"> and in the ability to adopt a <\/span><b>systemic approach<\/b><span style=\"font-weight: 400;\"> to production. By mastering the production phase, <\/span><b>it becomes possible to ensure project consistency while reducing time and costs<\/b><span style=\"font-weight: 400;\"> in post-production.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leica cameras enter Hyphen-Group\u2019s sets: quality and automation come together to optimize the shooting process, meeting both technical and creative requirements.<\/p>\n","protected":false},"author":20,"featured_media":33356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[224,33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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