{"id":32296,"date":"2025-03-11T13:54:41","date_gmt":"2025-03-11T13:54:41","guid":{"rendered":"https:\/\/hyphen-integration.com\/?p=32296"},"modified":"2026-02-26T21:25:44","modified_gmt":"2026-02-26T21:25:44","slug":"what-is-dam-digital-asset-management","status":"publish","type":"post","link":"https:\/\/hyphen-integration.com\/en\/what-is-dam-digital-asset-management\/","title":{"rendered":"Digital Asset Management: what is DAM?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32296\" class=\"elementor elementor-32296 elementor-32110\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10d979a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10d979a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0f53ca\" data-id=\"b0f53ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a598f5f elementor-widget elementor-widget-html\" data-id=\"a598f5f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .barra-default { border-bottom: 10px solid #006C76; }\n    #menu-item-40467 {\n        background-color: #006C76;\n    }\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n    const riga = document.getElementById(\"barra-menu-en\");\n    riga.classList.add('barra-verde');\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9827b elementor-widget elementor-widget-html\" data-id=\"cf9827b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"e7cf090\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78c528 elementor-widget elementor-widget-html\" data-id=\"e78c528\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"8a043b8\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc82546 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc82546\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-882298e\" data-id=\"882298e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82e4e9e elementor-widget elementor-widget-menu-anchor\" data-id=\"82e4e9e\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ascolta\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd52656 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"bd52656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #999999;\">Table of Contents:<\/span><br \/><span style=\"color: #999999;\"><span style=\"text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"#asset\">1 _ What Is a Digital Asset?<\/a><br \/><\/span><span style=\"text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"#what\">2 _ What is DAM?<\/a><br \/><a style=\"color: #999999; text-decoration: underline;\" href=\"#why\">3 _ Why do companies need Digital Asset Management?<\/a><\/span><\/span><br \/><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"#vantaggi\"><span style=\"text-decoration: underline;\">4 _ The benefits of Digital Asset Management<\/span><\/a><\/span><br \/><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"#integrazione\">5 _ DAM and PIM integration is a winning strategy<\/a><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7ecc0 elementor-widget__width-initial elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"3d7ecc0\" data-element_type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-32296-1\" preload=\"auto\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/che-cosa-e-il-dam-en.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/che-cosa-e-il-dam-en.mp3?_=1\" \/><a href=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/che-cosa-e-il-dam-en.mp3\">https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/che-cosa-e-il-dam-en.mp3<\/a><\/audio>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13c224 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a13c224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen here to the article.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b17154 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b17154\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-164f4e2\" data-id=\"164f4e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2972f4a elementor-widget elementor-widget-text-editor\" data-id=\"2972f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital universe is expanding at an unprecedented pace. Every day, images, videos, documents, and communication materials are produced at an overwhelming rate, making asset management a complex challenge. Without a structured approach, businesses struggle to keep their content organized and accessible.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This is where DAM steps in as a <\/span><b>game-changing solution <\/b><span style=\"font-weight: 400;\">designed to bring order to the chaos. But <\/span><b>what is DAM<\/b><span style=\"font-weight: 400;\"> exactly? It\u2019s far more than just a digital storage system. <\/span><b>DAM is a comprehensive asset management system<\/b><span style=\"font-weight: 400;\"> that allows businesses to <\/span><b>organize, manage, and distribute<\/b><span style=\"font-weight: 400;\"> their digital content efficiently.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Let\u2019s take a closer look at <\/span><b>what digital asset management is<\/b><span style=\"font-weight: 400;\">, how it works, and the strategic advantages it offers to businesses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe6166 elementor-widget elementor-widget-heading\" data-id=\"0fe6166\" data-element_type=\"widget\" id=\"asset\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Digital Asset?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8381f14 elementor-widget elementor-widget-text-editor\" data-id=\"8381f14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before understanding <\/span><b>what DAM is<\/b><span style=\"font-weight: 400;\">, it\u2019s important to define what qualifies as a <\/span><b>digital asset<\/b><span style=\"font-weight: 400;\">. Many assume it\u2019s just a file, but in reality, it\u2019s much more than that. A <\/span><b>digital asset<\/b><span style=\"font-weight: 400;\"> is any multimedia content that holds value for a company and is used in its communication, branding, and sales processes. This includes images, videos, documents, PowerPoint presentations, PDFs, design files, and more \u2014 essentially, all visual and media content that plays a role in a company\u2019s digital strategy. What distinguishes a digital asset from a regular file is not just its content, but the metadata, usage rights, and relationships with other assets that make it useful within an asset management system.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Every time a company creates or acquires digital content, it becomes an asset that needs to be managed. These assets fuel all forms of corporate communication, both online and offline. But with the exponential growth of content generated daily &#8211; across every stage of a product\u2019s lifecycle &#8211; keeping everything organized and accessible has become a major challenge without the right tools. That\u2019s where digital asset management software becomes essential.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd1628 elementor-widget elementor-widget-heading\" data-id=\"ccd1628\" data-element_type=\"widget\" id=\"what\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is DAM?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a8cf7 elementor-widget elementor-widget-text-editor\" data-id=\"f3a8cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At its core, DAM (Digital Asset Management) is <\/span><b>a system that centralizes and organizes all of a company\u2019s digital assets<\/b><span style=\"font-weight: 400;\">. However, it is far more than just a collection of files. <\/span><b>DAM is an advanced software solution<\/b><span style=\"font-weight: 400;\"> that, through a range of powerful features, helps enhance the entire workflow related to the creation, management, storage, and distribution of digital content.<\/span><\/p><p><span style=\"font-weight: 400;\">Digital Asset Management software allows businesses to store files in a structured<\/span><b> digital library<\/b><span style=\"font-weight: 400;\">, enrich them with descriptive metadata such as tags, keywords, and categories, and make them easily searchable. Beyond storage, <\/span><b>DAM ensures secure access control<\/b><span style=\"font-weight: 400;\">, by managing permissions and keeping track of file versions over time. In other words, rather than serving as a static archive, it acts as a dynamic ecosystem where files evolve, are updated, and are efficiently delivered across different platforms.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a972cd2 elementor-widget elementor-widget-heading\" data-id=\"a972cd2\" data-element_type=\"widget\" id=\"why\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do companies need Digital Asset Management?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23d363 elementor-widget elementor-widget-text-editor\" data-id=\"c23d363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DAM is not just a digital archive. It\u2019s a powerful organizational tool that <\/span><b>turns scattered files into a structured and efficient system<\/b><span style=\"font-weight: 400;\">. Through digital asset management, businesses can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>store all their digital content in one centralized location, <\/b><span style=\"font-weight: 400;\">eliminating disorder and inefficiencies.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>access assets quickly, easily, and in a personalized way<\/b><span style=\"font-weight: 400;\"> through advanced metadata search functionalities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>managing usage rights, <\/b><span style=\"font-weight: 400;\">preventing the accidental distribution of copyrighted or restricted content tied to agreements with photographers, models, or other contributors.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>enhance team collaboration<\/b><span style=\"font-weight: 400;\">, allowing multiple users to work on content simultaneously without conflicts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>automate content distribution<\/b><span>, ensuring the right content reaches the right channels in the correct format at the right time.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21072e6 elementor-widget elementor-widget-image\" data-id=\"21072e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"457\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/DAM_img_int-1-1024x585.webp\" class=\"attachment-large size-large\" alt=\"gestione asset DAM\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/DAM_img_int-1-1024x585.webp 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/DAM_img_int-1-300x172.webp 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/DAM_img_int-1-768x439.webp 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/DAM_img_int-1-1536x878.webp 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/03\/DAM_img_int-1-2048x1171.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c4b35 elementor-widget elementor-widget-heading\" data-id=\"e1c4b35\" data-element_type=\"widget\" id=\"vantaggi\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The benefits of Digital Asset Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5b766 elementor-widget elementor-widget-text-editor\" data-id=\"6a5b766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve explored what DAM is and how it works, now let\u2019s highlight the key benefits it brings.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content centralization:<\/b><span style=\"font-weight: 400;\"> all digital assets are stored in one place.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fast and easy searchability:<\/b><span style=\"font-weight: 400;\"> with metadata and tagging, finding the right asset is quick and effortless.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access and rights control:<\/b><span style=\"font-weight: 400;\"> secure management of access permissions and content usage, minimizing the risk of copyright violations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Streamlined collaboration:<\/b><span style=\"font-weight: 400;\"> teams can work together efficiently, streamlining communication and workflow processes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated content distribution:<\/b><span style=\"font-weight: 400;\"> DAM enables scheduling and publishing of content in the correct format across multiple channels, optimizing workflow efficiency.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Another crucial advantage of DAM software is <\/span><b>data protection<\/b><span style=\"font-weight: 400;\">. In an age where sensitive information is increasingly vulnerable, having a secure asset management system is vital. DAM solutions offer encryption and controlled access to ensure that only authorized personnel can view or edit content.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Simply put, DAM isn\u2019t just software &#8211; it\u2019s a strategic resource that helps businesses organize, protect, and distribute their digital content efficiently, reducing errors, saving time, and cutting costs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d665513 elementor-widget elementor-widget-heading\" data-id=\"d665513\" data-element_type=\"widget\" id=\"integrazione\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DAM and PIM integration is a winning strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdee5a elementor-widget elementor-widget-text-editor\" data-id=\"5cdee5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now that we understand what DAM is, it\u2019s time to broaden our perspective. In today\u2019s digital transformation landscape, system integration is no longer just an advantage, it\u2019s a necessity.<\/span><\/p><p><span style=\"font-weight: 400;\">Many businesses make the mistake of thinking about digital content solely in terms of visual assets like images, videos, and 3D models. But an equally critical component often gets overlooked: product information. Data related to supply chains, technical specifications, descriptions, commercial details, relationship links, and translations are all forms of digital content that play a fundamental role in shaping a product\u2019s identity. It is precisely from the union of visual assets and product information that the most <\/span><b>complete digital representation of a physical product<\/b><span style=\"font-weight: 400;\"> is created\u2014what Hyphen defines as the <\/span><a href=\"https:\/\/hyphen-integration.com\/en\/digital-product-identity-a-new-declination-for-the-digital-twin\/\" target=\"_blank\" rel=\"noopener\"><b><span style=\"text-decoration: underline;\">Digital Product Identity<\/span><\/b><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">To maintain consistency and accuracy across all channels, businesses need a seamless integration between DAM and PIM. DAM is responsible for organizing, storing, and distributing digital assets, while PIM (Product Information Management) structures and manages all product-related information.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">But this is more than just two systems working in parallel. It\u2019s a real <\/span><b>paradigm shift, <\/b><span style=\"font-weight: 400;\">a new way of managing digital content. When DAM and PIM work together, their combined value is greater than the sum of their parts. Put simply, integrating DAM and PIM is a value multiplier, where 1+1 does not equal 2, but 3. That\u2019s why Hyphen\u2019s <\/span><a href=\"https:\/\/hyphen-integration.com\/en\/chalco-brand-life-suite-dam-and-pim-functionalities-for-centralized-management-of-product-digital-identity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Chalco Brand Life Suite<\/span><\/span><\/a><span style=\"font-weight: 400;\"> isn\u2019t just a simple integration, but a fully unified technology that merges DAM and PIM functionalities into a single, cohesive platform.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The result? An ecosystem where every visual and informational asset is seamlessly connected, creating a digital representation of the product that is ready to be distributed with precision, speed, and consistency across all channels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0f695c elementor-section-stretched elementor-reverse-mobile elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"a0f695c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c843d6\" data-id=\"8c843d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92db119 elementor-widget elementor-widget-heading\" data-id=\"92db119\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Discover our DAM+PIM platform<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153f72d elementor-widget__width-initial elementor-widget elementor-widget-elementskit-button\" data-id=\"153f72d\" data-element_type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/en\/chalco-dam-pim-platform\/\" class=\"elementskit-btn  whitespace--normal\" id=btn-inizio-pagina>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t_ Book una demo\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover what is DAM: software that helps businesses organize, distribute, and optimize their digital content<\/p>\n","protected":false},"author":20,"featured_media":34420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[165],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Asset Management: what is DAM?<\/title>\n<meta name=\"description\" content=\"Discover what 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