{"id":29854,"date":"2024-10-08T13:24:33","date_gmt":"2024-10-08T13:24:33","guid":{"rendered":"https:\/\/hyphen-integration.com\/?p=29854"},"modified":"2026-02-26T21:29:19","modified_gmt":"2026-02-26T21:29:19","slug":"wholesale-the-digital-content-factory-revolution-for-multibrand-retailers","status":"publish","type":"post","link":"https:\/\/hyphen-integration.com\/en\/wholesale-the-digital-content-factory-revolution-for-multibrand-retailers\/","title":{"rendered":"Wholesale: The Digital Content Factory revolution for multibrand retailers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29854\" class=\"elementor elementor-29854 elementor-29784\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef088d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef088d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b7d72a\" data-id=\"7b7d72a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-618645f elementor-widget elementor-widget-html\" data-id=\"618645f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .barra-default { border-bottom: 10px solid #006C76; }\n    #menu-item-40467 {\n        background-color: #006C76;\n    }\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n    const riga = document.getElementById(\"barra-menu-en\");\n    riga.classList.add('barra-verde');\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d47e elementor-widget elementor-widget-html\" data-id=\"d86d47e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"e7cf090\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab29918 elementor-widget elementor-widget-html\" data-id=\"ab29918\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"8a043b8\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-056da48 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"056da48\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bbddbe\" data-id=\"8bbddbe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ba5cb elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d7ba5cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #999999;\">Table of Contents:<\/span><br \/><a href=\"#retailer-content\"><span style=\"text-decoration: underline; color: #999999;\">1 _Retailers and digital content<\/span><\/a><br \/><a href=\"#Inside-factory\"><span style=\"text-decoration: underline; color: #999999;\">2 _Inside the Factory<\/span><\/a><br \/><a href=\"#wholesale-market\"><span style=\"color: #999999;\"><span style=\"text-decoration: underline;\">3 _Wholesale market challenges<\/span><\/span><\/a><br \/><a href=\"#time-post-covid\"><span style=\"text-decoration: underline; color: #999999;\">4 _Time factor and post-Covid era<\/span><\/a><br \/><a href=\"#New-paradigm\"><span style=\"text-decoration: underline; color: #999999;\">5 _ New paradigms for optimizing content creation<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1822d1 elementor-widget__width-initial elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"d1822d1\" data-element_type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-29854-1\" preload=\"auto\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/10\/Wholesale-DCFravolution_ENG_2.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/10\/Wholesale-DCFravolution_ENG_2.mp3?_=1\" \/><a href=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/10\/Wholesale-DCFravolution_ENG_2.mp3\">https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/10\/Wholesale-DCFravolution_ENG_2.mp3<\/a><\/audio>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29a37a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d29a37a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen here to the article.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09c6afa elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09c6afa\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1674622\" data-id=\"1674622\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a62ca37 elementor-widget elementor-widget-text-editor\" data-id=\"a62ca37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although to a different extent than fashion brands, the wholesale segment is also required to manage digital content production processes. Diverse and distinct, yet with many inevitable points of connection. In the world of fashion and luxury, brands and retailers share many aspects and are closely interconnected. Their paths run parallel with many intersections, but both brands and retailers follow specific routes that are far from secondary.<\/p><p>In this context, <strong>content production has also become central<\/strong> for wholesale. The digital content factory revolution now involves this segment as well, which faces <strong>ambitious goals, challenges, and opportunities<\/strong>, some of which overlap with those of brands. However, just like brands, multibrand retailers can also ride this revolution. The goal: to achieve <strong>high-quality output while reducing the time and cost of omnichannel<\/strong> production and publication of digital product content. We discussed this in the retailer edition of the <em>Digital Content Factory Revolution<\/em>, a series of events designed to share insights and engage with various players in the ongoing revolution in content production and distribution processes within the fashion industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a4e3c elementor-widget elementor-widget-gallery\" data-id=\"94a4e3c\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Digital-Content-Factory-Revolution_event1.jpg\" data-width=\"800\" data-height=\"534\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Digital-Content-Factory-Revolution_event2.jpg\" data-width=\"800\" data-height=\"534\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Digital-Content-Factory-Revolution_event3.jpg\" data-width=\"800\" data-height=\"534\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Digital-Content-Factory-Revolution_event4.jpg\" data-width=\"800\" data-height=\"534\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3414e90 elementor-widget elementor-widget-text-editor\" data-id=\"3414e90\" data-element_type=\"widget\" id=\"retailer-content\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Retailers and digital content<\/h2><p>Let\u2019s start by defining the scope of our discussion on this topic. When we talk about retailers or the wholesale segment, we\u2019re referring to multibrand stores in the fashion sector.<br \/>Since these entities resell branded products, <strong>they need to produce content<\/strong> for three primary channels:<\/p><ul><li>Their own e-commerce platforms;<\/li><li>Marketplaces like Farfetch;<\/li><li>Social media\/digital marketing platforms, used both to promote their stores and to support sales on their e-commerce sites.<\/li><\/ul><p>Retailers, therefore, must <strong>manage processes<\/strong> related to receiving the items, photography, metadata creation, product descriptions, image post-production, and content publication. It\u2019s essential to understand the <strong>specific needs<\/strong> of this segment compared to those of brands and respond with the most suitable solutions\u2014both from a technical and process perspective.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599c559 elementor-widget elementor-widget-text-editor\" data-id=\"599c559\" data-element_type=\"widget\" id=\"Inside-factory\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Inside the Factory<\/h2><p>Let\u2019s start with a premise: <strong>technology alone doesn\u2019t solve problems.<\/strong> It\u2019s similar to what we\u2019ve seen with <a href=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-1-2\/\">artificial intelligence<\/a>\u2014AI isn\u2019t magic. Rather, it\u2019s an important process resource. Technology, in a broad sense, can make a difference if it\u2019s properly integrated into a workflow. This is why, at Hyphen, we always begin with a <strong>process analysis<\/strong>.<\/p><p>In our view, the content production process for retailers should be structured just like a factory, with different production lines\u2014descriptions, translations, metadata, images, and videos. And just like in a modern factory, AI comes into play, replacing or enhancing some workflows that are currently manual.<\/p><p>Why do all of this? Because the digital version of a product increasingly drives and often fulfills the desire to purchase. Therefore, particular care and attention must be devoted to this activity, using new paradigms to optimize the content creation and distribution process.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d46f38e elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d46f38e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bffb42\" data-id=\"1bffb42\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64f38c elementor-widget elementor-widget-image\" data-id=\"d64f38c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/en\/dam-pim-what\/\">\n\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/06\/Immagine-magazine-1-768x377.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/06\/Immagine-magazine-1-768x377.png 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/06\/Immagine-magazine-1-300x147.png 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/06\/Immagine-magazine-1-1024x503.png 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/06\/Immagine-magazine-1-1536x754.png 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/06\/Immagine-magazine-1-2048x1006.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec8f2a9\" data-id=\"ec8f2a9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504a2ed elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"504a2ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef940a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6ef940a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><a href=\"https:\/\/hyphen-integration.com\/en\/dam-pim-what\/\">DAM, PIM What?<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-685bcbc elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"685bcbc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d836cb5\" data-id=\"d836cb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1455d0f elementor-widget elementor-widget-text-editor\" data-id=\"1455d0f\" data-element_type=\"widget\" id=\"wholesale-market\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Wholesale market challenges<\/h2>\n<p>Addressing solutions means starting with an analysis of the problems retailers face. The wholesale segment encounters several factors that objectively complicate content production.<\/p>\n<p>First of all, <strong>there are many brands to manage<\/strong>, each with its own technical (product nature, materials, etc.) and creative peculiarities, as every brand may require <strong>different photographic treatments and attention<\/strong>. Furthermore, retailers not only manage multiple brands but also <strong>different product categories<\/strong>, each with its own specific shooting configurations.<\/p>\n<p>Wholesale also suffers from a<strong> lack of product information<\/strong> provided by brands. Currently, few companies supply their customers\/retailers with a complete and sufficient set of information. In most cases, retailers only receive the product, not its digital identity, which they must then create, with all the work that entails. This includes the set of distinctive attributes (images, videos, texts, translations, attributes, etc.) that belong to the physical product.<\/p>\n<p>Why is creating a product\u2019s digital identity so crucial? Because it provides retailers the opportunity to optimize and increase their capacity to produce, manage, and distribute digital content based on the usage context and the needs of the process and channel. It\u2019s all about <strong>managing the digital factory effectively<\/strong>\u2014eliminating redundancies and waste of time and resources, not complicating processes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-999ea7f elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"999ea7f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-392a041\" data-id=\"392a041\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e37ea elementor-widget elementor-widget-image\" data-id=\"f1e37ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/en\/digital-product-identity-a-new-declination-for-the-digital-twin\/\">\n\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/09\/Identita\u0300_digitale-768x377.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/09\/Identita\u0300_digitale-768x377.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/09\/Identita\u0300_digitale-300x147.jpg 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/09\/Identita\u0300_digitale-1024x503.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/09\/Identita\u0300_digitale-1536x754.jpg 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2021\/09\/Identita\u0300_digitale-2048x1006.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cd0330\" data-id=\"4cd0330\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63eefdb elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"63eefdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d6097 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"96d6097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/en\/digital-product-identity-a-new-declination-for-the-digital-twin\/\">Digital product identity: a new declination for the \u201cdigital twin\u201d<\/a><\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa5b4d6 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa5b4d6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c3ff48\" data-id=\"2c3ff48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec1ab4d elementor-widget elementor-widget-text-editor\" data-id=\"ec1ab4d\" data-element_type=\"widget\" id=\"time-post-covid\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Time factor and post-Covid era<\/h2>\n<p>When analyzing the main challenges of the wholesale segment, the time factor stands out. Retailers have much <strong>tighter timelines<\/strong> than brands for creating content. Products are received only when they are ready for sale, whereas brands have samples months in advance, giving them more time to organize shoots and gather product information. In short, they can get ahead and outline a clear schedule. Retailers, on the other hand, are often forced to rush. Each extra day spent on shooting is a lost day of sales, and <strong>without content, products can\u2019t be sold online.<\/strong> In many cases, this is the same problem that brand e-commerce platforms face. Being able to view all content production (physical and digital, textual and visual) as a single supply chain offers tangible advantages for the wholesale segment as well.<\/p>\n<p>In this overview, we cannot overlook the impact of COVID-19. In many cases, <strong>retailers have over-invested in digital<\/strong>, allocating resources (both human and otherwise) to manage the increased importance of e-commerce and the surge in demand. Now the scenario has changed. Retailers find themselves with higher fixed costs, and it is urgent for them to find effective solutions to <strong>reorganize their processes and structure them efficiently<\/strong> to better manage content production.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda4f8a elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bda4f8a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99098e9\" data-id=\"99098e9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3b2c3 elementor-widget elementor-widget-image\" data-id=\"3d3b2c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\">\n\t\t\t\t\t\t\t<img width=\"768\" height=\"377\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3-768x377.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3-768x377.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3-300x147.jpg 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3-1024x503.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3-1536x754.jpg 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3-2048x1006.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85ee524\" data-id=\"85ee524\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa638c2 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"aa638c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read also:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba0d64 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0ba0d64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\">AI What? Practical applications in the Chalco BrandLife Suite<\/a><\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b32a32 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b32a32\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d49d273\" data-id=\"d49d273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f56518f elementor-widget elementor-widget-text-editor\" data-id=\"f56518f\" data-element_type=\"widget\" id=\"New-paradigm\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>New paradigms for optimizing content creation<\/h2>\n<p>So, what\u2019s the direction? In other words, what should retailers do to tackle these pressing challenges and emerge as winners? Once again, <strong>there\u2019s no magic wand<\/strong> that fixes everything. Instead, a different approach is needed, along with the right software and hardware solutions, integrated with AI systems, to help optimize the content creation process.<\/p>\n<p>This is where Hyphen extends a helping hand to retailers, understanding their specific needs to manage the digital factory efficiently. Specifically:<\/p>\n<ul>\n<li><strong>Creating exclusive content from an industrial foundation<\/strong>;<\/li>\n<li><strong>Optimizing production<\/strong> from a technical standpoint, but also in terms of process and management (economically and time-wise).<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c2c01 elementor-widget elementor-widget-spacer\" data-id=\"86c2c01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Although to a different extent than fashion brands, the wholesale segment is also required to manage digital content production processes.<\/p>\n","protected":false},"author":14,"featured_media":29838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[166],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wholesale: The Digital Content Factory revolution for multibrand retailers | Hyphen-Group<\/title>\n<meta name=\"description\" content=\"Although to a different extent than fashion brands, the wholesale segment is also required to manage digital content production processes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wholesale: The Digital Content Factory revolution for multibrand 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