{"id":29680,"date":"2024-09-09T08:02:31","date_gmt":"2024-09-09T08:02:31","guid":{"rendered":"https:\/\/hyphen-integration.com\/?p=29680"},"modified":"2026-02-26T22:22:45","modified_gmt":"2026-02-26T22:22:45","slug":"ai-what-chapter-2-2","status":"publish","type":"post","link":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/","title":{"rendered":"AI What?<br>Chapter 2\/2: Practical applications in the Chalco BrandLife Suite"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29680\" class=\"elementor elementor-29680 elementor-29503\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875c27c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875c27c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3f8025\" data-id=\"e3f8025\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f719e elementor-widget elementor-widget-html\" data-id=\"24f719e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .barra-default { border-bottom: 10px solid #006C76; }\n    #menu-item-40467 {\n        background-color: #006C76;\n    }\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n    const riga = document.getElementById(\"barra-menu-en\");\n    riga.classList.add('barra-verde');\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36a49a elementor-widget elementor-widget-html\" data-id=\"f36a49a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"e7cf090\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b677223 elementor-widget elementor-widget-html\" data-id=\"b677223\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    div[data-id=\"8a043b8\"] {\n  margin-top: 130px;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2254a22 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2254a22\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8284c28\" data-id=\"8284c28\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ba1e8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"45ba1e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Table of Contents<br \/><span style=\"text-decoration: underline;\"><span style=\"color: #999999; text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"#Images-and-visuals\">1_ Images and visuals: Post-production and automatic adaptations<\/a><\/span><\/span><br \/><span style=\"text-decoration: underline;\"><span style=\"color: #999999; text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"#Product-information\">2_ Product information and texts: auto-tagging, descriptions and translations<\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fad386 elementor-widget__width-initial elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"2fad386\" data-element_type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-29680-1\" preload=\"auto\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-What_2-di-2_eng.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-What_2-di-2_eng.mp3?_=1\" \/><a href=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-What_2-di-2_eng.mp3\">https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-What_2-di-2_eng.mp3<\/a><\/audio>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8381a98 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8381a98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Listen here to the article.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c26c5e elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c26c5e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f753c\" data-id=\"77f753c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535eba9 elementor-widget elementor-widget-text-editor\" data-id=\"535eba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the second chapter of an in-depth study on AI that we decided to do after the second edition of <em>Digital Content Factory Revolution<\/em>, the event held last June at our headquarters in Affi (VR) and launched in June 2023 to share annual news and reflections on the revolution that AI is bringing to the processes of content production and distribution in the fashion industry.<\/p><p>In the first chapter <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-1-2\">(read more here)<\/a><\/span>, we saw some insights of a more general and methodical nature, in this second chapter we will instead see some more punctual application areas that emerged during the day, in particular the areas and workflows for which we have already envisaged AI integration in the core engine of our Chalco BrandLife solution. We will distinguish between two major areas: the world of images and visual content on the one hand, and the world of product information and textual content on the other.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c5d83 elementor-widget elementor-widget-text-editor\" data-id=\"71c5d83\" data-element_type=\"widget\" id=\"Images-and-visuals\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>1_ Images and Visuals: Post-production and Automatic Adaptations<\/h2>\n<p>The first area refers to the integration in Chalco of a series of AI services capable of automating some of the most costly and time-consuming <strong>post-production<\/strong> actions. These include the automatic generation of masks and paths for the <strong>automatic contouring<\/strong> (1) of even very complex images and a first level of <strong>beauty correction<\/strong> on complexion and colour homogeneity, texture and correction of imperfections.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b09fcc elementor-widget elementor-widget-heading\" data-id=\"2b09fcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automatic contouring (1)<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248e040 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"248e040\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-29680 gallery-columns-5 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-29509\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale-1366x2048.jpg 1366w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-29509'>\n\t\t\t\tImmagine originale\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-29512\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico-1366x2048.jpg 1366w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.scontorno-automatico.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-29512'>\n\t\t\t\tAutomatic selecting\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-29515\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico-1366x2048.jpg 1366w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.scontorno-automatico.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-29515'>\n\t\t\t\tAutomatic selecting\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-29518\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico-1366x2048.jpg 1366w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/4.scontorno-automatico.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-29518'>\n\t\t\t\tAutomatic selecting\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-29521\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico-1366x2048.jpg 1366w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/5.scontorno-automatico.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-29521'>\n\t\t\t\tAutomatic selecting\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ff025 elementor-widget elementor-widget-text-editor\" data-id=\"e9ff025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The second important area is the AI functionality related to <strong>automatic adaptations<\/strong> generated from a master image according to channel, context or platform specifications. We are talking about extremely useful functionalities that can already provide significant time and cost savings on the process. Among these, the automatic management of <strong>positional adaptations<\/strong> (2) of the product allows, for example, the consistent management of the virtual shelf in PLP e-commerce and thus the correct positioning of different products with different dimensions.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bacba3 elementor-widget elementor-widget-heading\" data-id=\"7bacba3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Positional adaptations (2)<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d7bca gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"03d7bca\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-29680 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"768\" height=\"569\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_virtual-shelf-2-768x569.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-29641\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_virtual-shelf-2-768x569.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_virtual-shelf-2-300x222.jpg 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_virtual-shelf-2-1024x759.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_virtual-shelf-2-1536x1139.jpg 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_virtual-shelf-2-2048x1518.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-29641'>\n\t\t\t\tOriginal image\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"768\" height=\"569\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Immagine-riposizionata_plp-768x569.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-29638\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Immagine-riposizionata_plp-768x569.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Immagine-riposizionata_plp-300x222.jpg 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Immagine-riposizionata_plp-1024x759.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Immagine-riposizionata_plp-1536x1139.jpg 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Immagine-riposizionata_plp-2048x1518.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-29638'>\n\t\t\t\tPositional adaptation\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb4d9b elementor-widget elementor-widget-text-editor\" data-id=\"7fb4d9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another very useful service already available in Chalco is the <strong>automatic cut<\/strong> (3) of wearable images to preset levels on the model&#8217;s face &#8211; useful e.g. in the context of rights management of casting in different channels and geographies.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e31b00 elementor-widget elementor-widget-heading\" data-id=\"1e31b00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automatic cut (3)<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b11e1 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"e6b11e1\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-29680 gallery-columns-5 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-29536\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut-1366x2048.jpg 1366w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cut.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-29536'>\n\t\t\t\tOriginal image\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1152\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut1-1-768x1152.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-29616\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut1-1-768x1152.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut1-1-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut1-1-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut1-1-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut1-1.jpg 1250w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-29616'>\n\t\t\t\tAutomatic cut (eye)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1151\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut2-1-768x1151.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-29619\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut2-1-768x1151.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut2-1-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut2-1-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut2-1-1025x1536.jpg 1025w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2._cut2-1.jpg 1224w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-29619'>\n\t\t\t\tAutomatic cut (nose)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541cf66 elementor-widget elementor-widget-text-editor\" data-id=\"541cf66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Child in its turn of the automatic contouring mentioned above, the <strong>background change service<\/strong> (4): from the simplest colour modification treatments up to the recontextualisation of the subject (still life or worn) in real or simulated contexts completely different from the shooting background.<\/p>\n<p>Last among the services we mention here, the <strong>generation or modification of shadows<\/strong> in both cases of still-life and wearable shots: think for instance of the automatic generation of shadows with different positions and depths in a still life shot of accessories or the possibility of managing the intensity and depth of contact shadows downstream of a wearable shot.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6db7b3 elementor-widget elementor-widget-heading\" data-id=\"e6db7b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Background change (4)<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019e32f gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"019e32f\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-29680 gallery-columns-5 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1152\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cambio-fondo-768x1152.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-29545\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cambio-fondo-768x1152.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cambio-fondo-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cambio-fondo-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cambio-fondo-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/1.Immagine-originale_cambio-fondo.jpg 1058w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-29545'>\n\t\t\t\tOriginal image\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1152\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Cambio-fondo-1-768x1152.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-29548\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Cambio-fondo-1-768x1152.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Cambio-fondo-1-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Cambio-fondo-1-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Cambio-fondo-1-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/2.Cambio-fondo-1.jpg 1058w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-29548'>\n\t\t\t\tChange background\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1152\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-3-768x1152.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-29632\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-3-768x1152.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-3-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-3-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-3-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-3.jpg 1058w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-29632'>\n\t\t\t\tChange background\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"768\" height=\"1152\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-4-768x1152.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-29635\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-4-768x1152.jpg 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-4-200x300.jpg 200w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-4-683x1024.jpg 683w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-4-1024x1536.jpg 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/3.Cambio-fondo-4.jpg 1058w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-29635'>\n\t\t\t\tChange background\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd9216 elementor-widget elementor-widget-text-editor\" data-id=\"9fd9216\" data-element_type=\"widget\" id=\"Product-information\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>2_ Product information and texts: auto-tagging, descriptions and translations<\/h2><p>The second area refers to the contribution of AI in the generation of product metadata, information and text from images or 3D renderings. The initial step in this area is represented by what is commonly referred to as <strong>auto-tagging<\/strong>, i.e. the ability of the AI service to identify a set of features from the product image and then compile a list of tags or metadata useful to describe the product.<\/p><p><img loading=\"lazy\" class=\"aligncenter wp-image-29578\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-tagging-300x167.png\" alt=\"\" width=\"599\" height=\"334\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-tagging-300x167.png 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-tagging-1024x571.png 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-tagging-768x428.png 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-tagging-1536x856.png 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-tagging.png 1846w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p><p>In this case, the service is able to identify even complex characteristics such as the product category, formal characteristics (type of collar, sleeve length, RGB colour code, patterns, logos or designs to name but a few in the fashion sphere), up to belonging to a reference style, creative theme or collection.<\/p><p>The fact that the first service was able to identify the peculiar characteristics of an object, in turn puts the second service in a position to produce a <strong>product description<\/strong> that can be adapted and customised for different uses or targets &#8211; one thinks, for example, of the possibility of generating different descriptions for use in a B2B digital showroom or an e-commerce PDP, up to a declination of the content for different social platforms.<\/p><p><img loading=\"lazy\" class=\"aligncenter wp-image-29581\" src=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-description-and-translation-300x167.png\" alt=\"\" width=\"600\" height=\"334\" srcset=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-description-and-translation-300x167.png 300w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-description-and-translation-1024x571.png 1024w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-description-and-translation-768x428.png 768w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-description-and-translation-1536x856.png 1536w, https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/AI-description-and-translation.png 1846w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>It almost goes without saying at this point that a third AI service can be used to generate <strong>translations and localisations<\/strong> depending on the geographical or cultural context of the market.<\/p><p>All the services mentioned above can also benefit from the availability of pre-existing information: think for instance of the information already available in ERP and PLM systems which, together with product images, represent an extremely useful resource for the generation of ever richer and more accurate content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is the second chapter of an in-depth study on AI that we decided to do after the second edition of Digital Content Factory Revolution, the event held last June at our headquarters in Affi (VR) and launched in June 2023 to share annual news and reflections on the revolution that AI is bringing to the processes of content production and distribution in the fashion industry.<\/p>\n","protected":false},"author":14,"featured_media":29675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[227],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI What?Chapter 2\/2: Practical applications in the Chalco BrandLife Suite | Hyphen-Group<\/title>\n<meta name=\"description\" content=\"Discover the practical applications of AI in the Chalco BrandLife Suite to optimize content production in the fashion industry.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI What?Chapter 2\/2: Practical applications in the Chalco BrandLife Suite | Hyphen-Group\" \/>\n<meta property=\"og:description\" content=\"Discover the practical applications of AI in the Chalco BrandLife Suite to optimize content production in the fashion industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Hyphen-Group\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T08:02:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T22:22:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesca Chini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Chini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\"},\"author\":{\"name\":\"Francesca Chini\",\"@id\":\"https:\/\/hyphen-integration.com\/#\/schema\/person\/f21961cb5bda3c4deeb01b60abecbb3b\"},\"headline\":\"AI What? Chapter 2\/2: Practical applications in the Chalco BrandLife Suite\",\"datePublished\":\"2024-09-09T08:02:31+00:00\",\"dateModified\":\"2026-02-26T22:22:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\"},\"wordCount\":796,\"publisher\":{\"@id\":\"https:\/\/hyphen-integration.com\/#organization\"},\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\",\"url\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\",\"name\":\"AI What? Chapter 2\/2: Practical applications in the Chalco BrandLife Suite | Hyphen-Group\",\"isPartOf\":{\"@id\":\"https:\/\/hyphen-integration.com\/#website\"},\"datePublished\":\"2024-09-09T08:02:31+00:00\",\"dateModified\":\"2026-02-26T22:22:45+00:00\",\"description\":\"Discover the practical applications of AI in the Chalco BrandLife Suite to optimize content production in the fashion industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyphen-integration.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI What?Chapter 2\/2: Practical applications in the Chalco BrandLife Suite\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyphen-integration.com\/#website\",\"url\":\"https:\/\/hyphen-integration.com\/\",\"name\":\"Hyphen-Group\",\"description\":\"Digital to Humans\",\"publisher\":{\"@id\":\"https:\/\/hyphen-integration.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyphen-integration.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyphen-integration.com\/#organization\",\"name\":\"Hyphen-Group\",\"url\":\"https:\/\/hyphen-integration.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyphen-integration.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/logo-hyphen-1.svg\",\"contentUrl\":\"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/logo-hyphen-1.svg\",\"width\":206,\"height\":48,\"caption\":\"Hyphen-Group\"},\"image\":{\"@id\":\"https:\/\/hyphen-integration.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/hyphen-integration.com\/#\/schema\/person\/f21961cb5bda3c4deeb01b60abecbb3b\",\"name\":\"Francesca Chini\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI What?Chapter 2\/2: Practical applications in the Chalco BrandLife Suite | Hyphen-Group","description":"Discover the practical applications of AI in the Chalco BrandLife Suite to optimize content production in the fashion industry.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"AI What?Chapter 2\/2: Practical applications in the Chalco BrandLife Suite | Hyphen-Group","og_description":"Discover the practical applications of AI in the Chalco BrandLife Suite to optimize content production in the fashion industry.","og_url":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/","og_site_name":"Hyphen-Group","article_published_time":"2024-09-09T08:02:31+00:00","article_modified_time":"2026-02-26T22:22:45+00:00","og_image":[{"width":2240,"height":1100,"url":"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2024\/09\/Immagine-magazine_3.jpg","type":"image\/jpeg"}],"author":"Francesca Chini","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Francesca Chini","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/#article","isPartOf":{"@id":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/"},"author":{"name":"Francesca Chini","@id":"https:\/\/hyphen-integration.com\/#\/schema\/person\/f21961cb5bda3c4deeb01b60abecbb3b"},"headline":"AI What? Chapter 2\/2: Practical applications in the Chalco BrandLife Suite","datePublished":"2024-09-09T08:02:31+00:00","dateModified":"2026-02-26T22:22:45+00:00","mainEntityOfPage":{"@id":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/"},"wordCount":796,"publisher":{"@id":"https:\/\/hyphen-integration.com\/#organization"},"articleSection":["AI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/","url":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/","name":"AI What? Chapter 2\/2: Practical applications in the Chalco BrandLife Suite | Hyphen-Group","isPartOf":{"@id":"https:\/\/hyphen-integration.com\/#website"},"datePublished":"2024-09-09T08:02:31+00:00","dateModified":"2026-02-26T22:22:45+00:00","description":"Discover the practical applications of AI in the Chalco BrandLife Suite to optimize content production in the fashion industry.","breadcrumb":{"@id":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hyphen-integration.com\/en\/ai-what-chapter-2-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyphen-integration.com\/en\/"},{"@type":"ListItem","position":2,"name":"AI What?Chapter 2\/2: Practical applications in the Chalco BrandLife Suite"}]},{"@type":"WebSite","@id":"https:\/\/hyphen-integration.com\/#website","url":"https:\/\/hyphen-integration.com\/","name":"Hyphen-Group","description":"Digital to Humans","publisher":{"@id":"https:\/\/hyphen-integration.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyphen-integration.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyphen-integration.com\/#organization","name":"Hyphen-Group","url":"https:\/\/hyphen-integration.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyphen-integration.com\/#\/schema\/logo\/image\/","url":"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/logo-hyphen-1.svg","contentUrl":"https:\/\/hyphen-integration.com\/wp-content\/uploads\/2025\/04\/logo-hyphen-1.svg","width":206,"height":48,"caption":"Hyphen-Group"},"image":{"@id":"https:\/\/hyphen-integration.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hyphen-integration.com\/#\/schema\/person\/f21961cb5bda3c4deeb01b60abecbb3b","name":"Francesca Chini"}]}},"_links":{"self":[{"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/posts\/29680"}],"collection":[{"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/comments?post=29680"}],"version-history":[{"count":20,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/posts\/29680\/revisions"}],"predecessor-version":[{"id":41387,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/posts\/29680\/revisions\/41387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/media\/29675"}],"wp:attachment":[{"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/media?parent=29680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/categories?post=29680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyphen-integration.com\/en\/wp-json\/wp\/v2\/tags?post=29680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}